For example, if a company wants to change the packaging on their energy drink, replace the blue color with red and add some new language, there are a lot of players involved even for something so seemingly easy.
“You need to have the product manager from the retailer, the product manager from the manufacturer, the designer who’s designing the label, the lawyers who need to validate the new language, the nutritionist, and the printer—everyone’s got to be on the same platform during the same few weeks working together very quickly. Our cloud computing platform allows for this entire process to happen in one month as opposed to six months,” he says.
And, if security is still a concern for a company who is considering using a cloud-based solution, it shouldn’t be if it’s done “strategically,” says Malavoy. “Salesforce.com, for example, has successfully convinced global organizations, including major banks, that the cloud is safe for their data.”
Trace One provides warranties on their data security, adds Malavoy. “We also pay special hackers every year to try and hack into our system. For 10 years, they haven’t been able to do it.”
Malavoy sees similar attitudes between the U.S. and Europe when it comes to the adoption and application of cloud computing in the broader food supply chain, with perhaps the exception of food safety. “That’s because of mad cow disease (bovine spongiform encephalopathy),” says Malavoy. The disease first appeared in Great Britain in the mid-1980s. The danger posed to humans really got Europeans thinking about food safety a lot quicker, Malavoy continues.
However, he believes the passage last year of the Food Safety Modernization Act (FSMA) in the U.S. will really start to change how Americans view food safety and what technology tools they will need to address it properly and adequately.