Guiness Rolls Out The Barrels

Technology helps this Irish brewer manage the movement of beer across the Atlantic.


The ability to use the predictive reports on expected month-end performance to proactively address any issues flaring up on the horizon has produced a critical change in how Guinness operates, Cullen says. "The way that we used to measure, the metric would come out maybe two weeks after the month-end and was retrospective. Now I've got a pretty good predictor two weeks into the month of where the month-end's going to be, so I've probably got an additional month of lead time available to me to take action to solve any issues. That's a lot of time in the supply chain these days."

Reese is editor-in-chief of Supply & Demand Chain Executive, Food Logistics' sister publication.

 

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