The graphic creation process begins when a graphics provider digitally prints out the design on a huge four foot by eight foot piece of self-adhesive vinyl. Then a liquid laminate or second piece of clear vinyl film goes over the top of it to provide protection and scratch resistance for the image.
The resulting masterpiece is then applied to the sides of a truck with squee-gees and heat guns. The application process takes about 15 hours, depending on the complexity of the graphics. "We can prepare everything before the trailer comes in and reduce the downtime on the trailer," says Motive Media's Cartan. "When the trailer comes in, we're ready to go."
What makes for a good fleet graphic design? Cartan says simplicity is key, as well as bright colors. "You've got about five seconds to get the message to them, so it's got to be big and bold."
However it's done, the experts agree that fleet advertising is working wonders for its practitioners. "Some private fleets have reported sales increases of 10 percent," says the NPTC's Moore.
Epic's Smith agrees. "Our customers report that their fleet ad campaigns have directly contributed to a substantial growth in both sales and market share, in addition to increasing product visibility.