Signing bonuses can boost recruiting efforts. While cash used to be king, a free iPad loaded with all the applications that apply to trucking may be more appealing to these generations’ voracious appetite for technology.
Implementing new technology provides an opportunity to take advantage of Gen Y’s appreciation for working in teams and Gen X’s commitment to the team they work with. Since they will catch on most quickly, match these younger generations with Boomers who as a group will require more training and practice in advance of “turning on the switch.” In turn, Boomers can mentor their teams in various other aspects of a driver’s career—a bit of peer management.
Consider injecting some fun with friendly driver competition (personal as well as teams) that leverages technology-generated data about driving behaviors. It promotes technology adoption and provides a reward system.
You will no doubt think of more ways to keep younger drivers engaged to strengthen retention. In fact, you just might establish a reputation that even attracts high-performing drivers. d