Some carriers were reluctant to become SmartWay partners because they were not sure about possible governmental regulations, Riske says. “From the start, not every carrier was compliant with this program; but carriers will eventually have to comply or risk losing business because many more shippers now are requiring their carriers to become a SmartWay partner and have programs in place to reduce emissions overall.” Shippers are even demanding that their carriers have newer and more efficient equipment that complies with SmartWay emissions stipulations.
The ability to track miles to determine the percentage of SmartWay carriers vs. non-SmartWay carriers a shipper is using provides a conceptual snapshot of the shipper’s overall achievements relative to reducing emissions. “Being able to track and report this data enlightens many people in the organization,” notes Riske. “Tracking their miles run on an annual basis urges them to optimize routes more frequently. FreightMaster allows them to work faster and better so they can spend more time managing carriers and not as much time in the day-to-day requirements of guessing who they should use or how to put routes together in the most efficient way possible.”
TMS implementation is projected to increase substantially over the next several years, says Riske, adding that TMS solutions like FreightMaster will be the norm. “With the economy in the state it’s in and carriers concerned about new regulations, these solutions are not at the forefront of their thinking, although inquiries are in the increase. But without leveraging technology like TMS, you don’t really know how many miles you have traveled—let alone if you optimally routed those shipments to minimize miles.” d