Transportation: Truck Report

Study Gauges Reaction To ATA Proposals


6. Perception is a bigger issue. Regardless of how participants saw the safety issue, larger trucks seem to give them pause. Despite the cost savings and environmental benefits only 2.2 percent are prepared to publicly support the legislation and only 26.1 percent are even willing to lobby for the ATA proposals through trade associations. It seems companies cannot afford to boisterously support these initiatives, lest their name be associated with a particularly bad accident.

7. Participants did not seem willing to sufficiently share the benefits. The 2009 Federal Highway Bill is estimated to be approximately $500 billion; almost double the most recent bill from 2005. Considering the productivity these proposals have the potential to create, a proactive pledge to share additional burden is likely to be well-received in Washington.

But 37.8 percent of all respondents are looking to “have their cake and eat it too,” meaning they want the benefits of the bill but are not willing to contribute back financially.

On the other hand, 28.9 percent would be willing to part with one to five percent of their savings. Less than seven percent of respondents were prepared to give back more than 20 percent of their productivity savings to help fund the bill that would make the productivity possible.

Implementation of even a few of these proposals would represent a productivity boon for both the trucking industry and shippers alike, particularly those with heavier loads like canned goods or liquids. But it is unclear whether or not shippers are willing—or able —to pay the price necessary to reap the benefits. But these are only what the results of the survey show so far.

WHAT DO YOU THINK?

As an exclusive to Food Logistics readers, an anonymous version of the same survey has been provided. In order to participate, go to the link below. Participants will be eligible to receive a complimentary copy of the complete survey results. Go to:
http://research.zarca.com/k/SsUVVSsYUsPsPsP)

Ferrell is associate director at the Supply Chain Consortium, Raleigh, NC.

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