Taking A More Holistic Approach To Improving Driver Safety

Traditional methods often fall short in identifying bad behavior.


If you are considering implementing a driving behavior improvement service in your fleet, there are several steps you can take to ensure success. First and foremost, you should evaluate your particular fleet and employees. Consider the culture of the organization and its unique needs. What type of coaching program will flourish with your employees? What motivates them to be safe drivers? What kind of driver training programs have been used in the past--were they comprehensive, proactive and driver-focused, and what outcomes did they yield?

Obtaining buy-in is also a crucial step--management and drivers alike need to be aware of and committed to the driving behavior improvement program to guarantee results. Education is an important part of this process so that all members of the organization understand what the solution does--and doesn't do--and how it will be used within the organization.

A driver behavior improvement service will be more effective if you also stay connected with your organization. Solicit feedback from drivers and management on the service, how they believe it is working and whether anything can be improved or added to promote safer driving. Holistic systems that are closely tied to a feedback system and an incentive program are often the most effective and help sustain progress.

The benefits of successfully implementing a driver behavior improvement service are significant. Driver behavior improvement services can reduce crashes and fatalities, help ensure the timely and safe delivery of products and lead to reductions in carbon emissions. Services that essentially run themselves require minimal management oversight and can be employed quickly across any number of vehicles.

Installation is immediate and results are seen within the first month of use, with measurable improvements the efficiency and safety of your fleet. When it comes to safety, especially in the workplace, you can never be too careful. d

Steere is president and CEO of GreenRoad, Redwood Shores, CA. The company helps commercial fleets, insurers and consumers measure, improve and sustain safe and fuel-efficient driving behavior.

Go to www.greenroad.com

Already have an account? Click here to Log in.

Enhance Your Experience.

When you register for FoodLogistics.com you stay connected to the pulse of the industry by signing up for topic-based e-newsletters and information. Registering also allows you to quickly comment on content and request more infomation.

OR

Complete the registration form.

Required
Required
Required
Required
Required
Required
Required
Required
Required
Required
Required