YottaMark, Redwood City, CA
Year founded: 2005
Number of employees: 40+
Number of food customers: 70+
Solution names: HarvestMark Fresh Food Traceability Solution
Markets served: Manufacturers; supermarket retailers; foodservice distributors.
Key problems solved: Consumers today want more information about the food they buy. They want to know if it's fresh and safe and where it comes from. HarvestMark makes it possible for each and every food item to tell its story anytime, anywhere--helping growers and shippers of produce differentiate their brands, promote their products and learn more about customer preferences. Whether it's a single watermelon or a clamshell of strawberries, a product with a HarvestMark code can be linked to specific harvest and packing information. Instant access to traceability information speeds response to food safety events and narrows the impact of future recalls.
Zebra Technologies, Vernon Hills, IL
Year founded: 1969
Number of employees: 3,000
Number of food customers: Less than 50
Solution names: Zebra mobile and desktop thermal printing solutions, including the P4T, RW 420, QL 420 Plus and the Xi series.
Markets served: Manufacturers; supermarket retailers; grocery wholesalers; c-store distributors; foodservice distributors; 3PLs.
Key problems solved: The food industry's shift to electronic PTI compliance will render traditional paper-based record keeping through the food supply chain. This is especially important for manufacturers who are harvesting 60,000 cases of grapes or up to 150,000 cases of red lettuce per day for example. The volume alone is driving the need for electronic record-keeping, which begins with barcode labels. Technology adoption and the importance of electronic record keeping tie back to Zebra's experience in building barcode solutions. Zebra Technologies and its food traceability partners are building solutions that offer traceability through the entire supply chain--from the time the food is grown on the field to harvest, packing, processing, distribution and retail.