In 2023, only 25% of respondents were utilizing Internet of Things (IoT) devices for real-time shipment tracking. This number more than doubled in 2024, with 53% currently using these solutions, signifying a robust growth in the adoption and integration of visibility technology, according to a new report from Tive.
“As our State of Visibility 2024 survey reveals, the landscape of modern supply chain operations is increasingly shaped by unprecedented challenges—from geopolitical tensions to escalating security risks—and the recent Red Sea shipping attacks underscore the urgency for robust visibility solutions,” said Krenar Komoni, Tive CEO and founder. “In today’s ever-changing environment, real-time data isn’t just a convenience; it’s a strategic imperative for preempting and mitigating disruptions effectively as well as supporting our customers’ sustainability efforts. At Tive, we remain committed to empowering businesses with the insights they need to navigate these complexities and to building resilient, agile supply chains for the future.”
Key takeaways:
- An additional 25% of 2024 respondents indicated plans to adopt real-time visibility tracking within the next 12 months—further evidence that real-time visibility has shifted from a competitive advantage to a fundamental operational necessity and customer requirement.
● 89% of respondents cite that digital transformation of their supply chain and logistics operations is a priority for 2024 and 75% believe that real-time visibility is a key priority within their broader digital transformation efforts.
● 77% of respondents believe that real-time visibility is a “must-have,” identical to data from the 2023 survey.
● 53% of respondents are now utilizing Internet of Things (IoT) devices for real-time shipment tracking, up from 23% in 2023.
● Only 24% of respondents currently have visibility into 75-100% of their total shipments, and 45% of respondents have visibility into less than 50% of their total shipments.
● 80% of respondents cite that loss prevention and cross-border shipping challenges are the main drivers behind their need for real-time visibility.
● 47% of respondents reported monthly cargo losses of $5,000 or more.
