C.H. Robinson introduced C.H. Robinson Labs, an innovation incubator where the next big ideas in logistics and supply chain are created, tested and scaled to drive smarter solutions for C.H. Robinson’s customers and carriers.
Tim Gagnon, vice president of analytics and data science at C.H. Robinson, was tapped to lead the incubator, informally known as Robinson Labs, as well as its data science teams in Minneapolis; Chicago; Silicon Valley; and Warsaw, Poland.
Through Robinson Labs, C.H. Robinson’s logistics experts, innovation teams and data scientists collaborate with customers and carriers to create personalized solutions for shippers’ challenges.
“Our customers and carriers tell us that they are hungry for tech solutions to strengthen their competitive position and increase their efficiencies,” says C.H. Robinson president and CEO Bob Biesterfeld. “That’s why we have always been laser-focused on working together to solve our customers’ toughest logistics challenges. Under Tim’s leadership, Robinson Labs further demonstrates our commitment by identifying even more ways we can bring together our technology and the most comprehensive data sets in the industry to deliver solutions that cut shipping costs, simplify processes and drive greater reliability and visibility.”
“Through the spirit of innovation, Robinson Labs will create the newest solutions to continue driving the logistics industry forward,” Gagnon adds. “My team and I are actively collaborating with customers to solve their supply chain challenges, and then applying those learnings to benefit all of our customers and carriers.”
Digital connectivity
Robinson Labs is building robust transportation management capabilities and making them accessible through leading transportation management systems and enterprise resource planning (ERP) systems. Starting with Oracle’s ERP and transportation management software, C.H. Robinson is making it even easier for customers to connect with C.H. Robinson where and how they want to buy. Connectivity includes functions such as allowing shippers to work in their own daily systems to get access to real-time market rates, tender freight and receive real-time tracking. C.H. Robinson seamlessly connects the capabilities of Navisphere, its global, multimodal transportation management system, to customers in their preferred system.
“By digitally connecting C.H. Robinson’s Navisphere capabilities into leading technologies such as Oracle Netsuite and transportation management, we help our customers increase productivity and drive cost savings,” Gagnon says.
Trusted, simple, smart analytics
Through Robinson Labs, the company is enhancing its online business intelligence software, Navisphere Insight, which is part of Navisphere. Without the need for a separate log in, customers will be able to access Navisphere Insight where they will be served up the most important, actionable insights to improve their shipping performance. Using millions of data points, predictive analytics and the company’s information advantage, Robinson Labs provides insights to customers on how to improve savings, reliability and visibility. For example, with the Robinson Labs benchmark tool, shippers can reduce costs by altering lead times and volumes, as well as improve dwell times and on-time performance.
To bring these advanced predictive analytics to the market, C.H. Robinson uses an agile approach and will continue to roll out new features to Navisphere Insight. Additional global forwarding functionality and insights on how to reduce carbon footprint are among the planned new features.
