Hwy Haul Reimagines Fresh Produce Supply Chain with Series A Funding

Hwy Haul’s end-to-end digital freight platform for fresh produce cuts out the middleman, directly linking farmers, distributors, wholesalers and retailers to its network of pre-vetted carriers.

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Hwy Haul raised a $10 million Series A round to further its mission to transform the way fresh produce is shipped and delivered.

“Produce spends half its life in the supply chain, and more than $15 billion is wasted or rejected in transit every year. Existing produce shipping methods are largely manual, with poor visibility and communication within the supply chain. These inefficiencies lead to a further problem of empty miles and their associated carbon emissions,” says Syed Aman, CEO and co-founder of Hwy Haul.

Hwy Haul’s end-to-end digital freight platform for fresh produce cuts out the middleman, directly linking farmers, distributors, wholesalers and retailers to its network of pre-vetted carriers.

From Yahoo! Finance:

  • Eileses Capital led the round with BluePointe Ventures as the co-lead. Additional investors include AgFunder, True Blue Partners and angel investors like Dheeraj Pandey, founder, and ex-CEO of Nutanix; Girish Mathrubootham, founder CEO of Freshworks; Rajiv Batra, founder of Palo Alto Networks; and Vivek Mehra, partner emeritus at August Capital, among others.

"The produce freight brokerage industry has been operating in traditional ways for decades," says Kishore Bopardikar, founder and partner at Eileses Capital. “We are excited to lead this investment round for Hwy Haul and support their mission to digitize every step in the value chain and create a seamless experience for the food and fresh produce fraternity."

“Inefficiency in the fresh produce supply chain comes at a high cost, not only economically, but in terms of food waste and sustainability,” says Tom Shields, partner at AgFunder. “We are excited to support Hwy Haul in their journey to dramatically improve this key part of our food system.”

 

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