Local Brands Leverage Forecasting Tool to Offer Fresher Produce to Customers

Retail Business Services taps RELEX solutions to support implementation of end-to-end forecasting and replenishment.

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Photo by PhotoMIX Ltd. from Pexels

The East Coast will have fresher groceries as Retail Business Services, the services company of Ahold Delhaize USA, will implement an innovative end-to-end forecasting and replenishment solution that will provide fresh foods to millions of customers each week, regardless of how they shop.

“By implementing this game-changing solution, Retail Business Services is further enabling Ahold Delhaize USA’s local brands to deliver on their ambitions to be there for their customers anytime, anywhere with the freshest products,” says Chris Lewis, executive vice president of supply chain for Retail Business Services. “Not only will it provide local brand stores with the flexibility they need to best serve their customers, it will enable a complete supply chain transformation at a time when customer expectations are rapidly changing the way groceries are bought, sold and delivered.”

The solution will deliver integrated, efficient end-to-end forecasting and replenishment for both fresh and center store products using a flexible rules engine that enables local brands to tailor the solution to customers' needs. By leveraging artificial intelligence, the system will learn from itself to enable increasingly sophisticated forecasting decisions. 

The Food Lion and Hannaford brands have begun piloting a RELEX solution for fresh distribution center forecasting and replenishment since 2018. With the success, Retail Business Services is now scaling the solution to support each of Ahold Delhaize USA's local brands.