More supermarket shoppers are demanding to know they are buying from operations that don't threaten fragile fish and seafood populations, or damage habitats with nets and other commercial gear, and supermarkets are meeting the demand, according to The Baltimore Sun.
While brands such as Whole Foods Market are known for being environmentally minded, traditional grocers are increasingly promoting seafood that's labeled sustainable. Safeway says it's nearing its goal of selling only "responsibly caught or farmed" fresh and frozen seafood by next year. At Wal-Mart and Sam's Club, more than 90 percent of fresh, frozen, farmed and wild seafood is certified as sustainable.
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