FoodLogistics.com |

Norwalk, CT: Terra Technology a provider of demand sensing and inventory optimization solutions for consumer products companies, announced that The J.M. Smucker Co., a marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings and health and natural foods beverages in North America, has implemented Terra’s demand sensing software companywide to improve short term weekly forecast accuracy.

Andy Platt, chief information officer for The J. M. Smucker Company notes: “Smucker selected Terra Technology’s demand sensing solution because it met our needs within the supply chain area to improve forecast accuracy.”

Robert F. Byrne, president and CEO of Terra Technology, says: “Terra is able to solve inventory challenges because of our integrated demand sensing and inventory optimization solutions. To maximize the benefits of inventory optimization, manufacturers must first improve forecast accuracy.”

Terra’s Demand Sensing software analyzes daily demand signals, applying advanced mathematics to downstream data and decreasing forecast error by up to 50 percent. More accurate forecasts enable better planning, lower inventory and manufacturing costs, and improved service levels.