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Avery Dennison RFID Inlay Utilized in Meat Tagging


Flowery Branch, GA: Avery Dennison RFID has announced that METRO Group is using AD-222 inlays for a meat tracking pilot program at METRO Group's Future Store in Toenisvorst, Germany.

The AD-222 inlay will be used to tag the foam meat packing trays used in METRO’s Future Store. The meat tagging application will help METRO better manage the flow of its perishable products, cut down on cost and save time on restocking.

"New technologies and concepts are key to meeting our customer’s changing demands now and in the future," says Dr. Gerd Wolfram, managing director of MGI METRO Group Information Technology. “Radio Frequency Identification has a key role to play in quality management for fresh food. This automatic product identification technology will contribute to product quality and efficiency in our stores.”

The European Avery Dennison RFID team worked to develop a solution, including a feasibility study and the tag design. One of the particular challenges was to meet safety requirements for labeling food. Avery Dennison RFID worked together with Fasson Roll Materials Europe, a division of Avery Dennison, to provide S-2000N food contact compliant adhesive. The RFID tags are readable when stacked in the freezer and meet METRO Group’s food labeling safety requirements.

For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

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