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Amphire To Purchase barbox


Redwood City, CA: Amphire Solutions, the leading global Software as a Service (SaaS) provider of technology solutions for the foodservice and hospitality industries, announced that the Company has agreed a deal to acquire barbox, a joint venture between Coors Brewers and Scottish & Newcastle which is the UK’s leading online ordering service for the licensed beer, wines and spirits trade. Barbox provides an additional platform for expanding Amphire’s business into another large sector of the global foodservice market.

“The combination of barbox and Amphire creates a powerful market leader in foodservice and hospitality with tremendous growth potential in the global beer, wines and spirits sector,” says Mark Barnekow, president and CEO of Amphire. “The beer, wines and spirits industry continues to grow and consolidate. By leveraging barbox’s innovative technology across the globe we will be able to help operators improve business profitability by managing their supply chain upstream across a broader array of products.”

Because Amphire has focused on foodservice and hospitality and barbox has focused on beer, wines and spirits, the combination of complementary businesses and footprints produces a logical and robust set of solutions and customers. And with Amphire’s proven track record of integrating past acquisitions, the company is well positioned to deliver again. Amphire continues to grow its business, expanding its product, geographic and customer footprint.

“We are excited about the opportunity of working with Amphire to significantly enhance the quality of our online offering to our customers. The deal cements the company’s independence within our industry and Amphire’s experience in the foodservice sector will be especially useful in expanding our offering,” says Mark Hunter, CEO of Coors Brewers.

For more information, please visit www.amphire.com