Survey: Ecommerce Grocery Shoppers Dissatisfied With Online Shopping

Three-quarters of online shoppers have shopped online for groceries and 40 percent of these do so on a regular basis, but only one-third of grocery shoppers rate their experience as “easy,” according to Chain Store Age. And only one-in-five (19 percent) of those surveyed by EDigitalResearch are delighted with their online grocery experience.

Recent EDigitalResearch online consumer survey results also show that on average, 77 percent of online grocery shoppers say they take 15 minutes or more to complete an online grocery shop, with 21 percent taking more than half an hour. Half of online shoppers feel that an online grocery shop takes too long, and 50 percent of those surveyed do not rate the time it takes them to complete an online grocery shop as positive.

Saved lists or favorites are the most common way to navigate around a retailers site, with around one third (35 percent) of those surveyed stating they use these navigational tools most often. However, less than 10 percent of online grocery shoppers always stick to the same brands. Half (53 percent) of those surveyed felt that they switch between brands on a regular basis.