Coca-Cola Study: Most Shoppers Will Shop With Social Media

The eighth part of the Coca-Cola Retailing Research Council of North America's social Web study finds that about 60 percent of shoppers who are not using social media to shop today expect to in the future. The report also notes that customers are somewhat frustrated by the content offered by supermarkets. FMI Connect attendees will be able to explore these findings in a workshop session on June 12. The report is available as a free download from the Coca-Cola Retailing Research Council. 

To access the report, click HERE.