Kellogg's Partners With Live Nation, Integer on New Music App

Kellogg's announced last week that special Kellogg's and Keebler brand products will bring the thrill of the live concert experience right into your home, when fans download the Kellogg's "Gift Of Music" mobile app to their iPhone or Android phone and earn rewards that can be used to receive tickets to Live Nation concerts in 2014.

According to the release, using the "Gift Of Music" app along with specially marked boxes will allow access to virtual performances and other exclusive content from music superstars including Kellie Pickler, Chris Daughtry, Conor Maynard and Jesse & Joy. After activating the app and pointing the phone's camera toward the back of the box, fans will see the package transform into a stage with an exclusive performance from featured artists. The promotion also features additional artist content such as interviews, behind-the-scenes videos, holiday entertaining tips and a virtual photo booth where fans can take pictures with their favorite featured artists. To read more, click HERE.

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