Market research and strategy analysts Euromonitor International has an interesting blog on water footprinting, and why it could be an even bigger challenge for companies in the food and drink sector.
Since the food and beverage industry is such a large consumer of water, calculating a product’s water footprint is no easy task as it incorporates direct and indirect use of water across the supply chain, but it's one they should be prepared to perform in order to stay competitive in the market. To read the blog, click HERE.
