Brad Hairston is a vice president in the Consumer Product Industry Practice at Hitachi Consulting. He has more than 21 years of consulting experience and has worked extensively with many industry-leading Consumer Product and Food & Beverage companies. Recently, Brad has been very involved in driving Hitachi Consulting’s thought leadership around demand-shaping processes, systems and analytics. Visit www.hitachiconsulting.com or contact Brad Hairston at firstname.lastname@example.org for more information.?