Reducing unsaleables became a significant focus for us in 1999. A cross--functional group at Kraft studied our handling practices and found we lacked defined loading standards, tools and techniques to prevent load shifting, internal ownership and a consistent and sustainable training method for all our locations. We developed a program to address these issues and implemented it in 2000. Our losses were reduced by more than 70 percent. Feedback from customers was overwhelmingly positive. We captured our program in a 15--minute training film, which we donate to the industry. More than 1,000 copies have been distributed through GMA at the nominal cost of reproduction and postage. The film is available by calling GMA's fulfillment service at (800) 382--0602.
And finally, what is the most significant challenge to your job that has emerged in recent years, and what can we expect from Kraft in this area?
Carlson: In a word, security. Moving goods safely around the world has become a primary focus of ours. Since 1999, we have initiated investments of more than $125 million to strengthen an already excellent system for ensuring product safety. Since 9/11, we've worked closely with the FDA on food security initiatives, enhanced our worldwide security procedures, implemented security tasks forces at our manufacturing facilities and upgraded our security expectations for our suppliers. We also have been assisting trade associations and supply chain partners to improve food security.