Warehouse Hangover Help

For alcohol beverage distributors, warehouse management systems offer a sobering cure.


The GBG mobile software forecasts sales based on the customer's current on-hand inventory and sales history to produce a suggested order for each account. Route sales representatives review the suggested orders with their customers on the 760C. After the order is adjusted and agreed to, it is entered and transmitted to the headquarters computer system. Salespeople can also use the 760C to review shelf plan schematics with their customers, enter data required by breweries and more.

Real-time access over the Sprint network adds certainty and service to route operations. Salespeople can check inventory availability before confirming orders with customers.

California law prohibits beer distributors from delivering to customers who are past due. When the potential situation arises, Premium Distributing salespeople can quickly check the customer's accounts receivable status at headquarters before accepting an order.

"The biggest difference is having wide-area wireless connectivity. It didn't cost that much to add it to the system, and it's made a big difference in our operations," Stange says.

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