"FPA's board believes this merger will create a powerhouse association working on behalf of large and small food and non-food companies, while preserving the science mission of FPA that has been the core of its existence since its founding in 1907," adds Reid MacDonald, chairman of FPA's board of directors and president and CEO of Faribault Foods.
GMA/FPA would represent nearly 300 member companies from every sector of the food, beverage and consumer products industry. The merger will harness the collective expertise of the industry's leading government affairs, scientific and technical experts and will continue to identify areas of collaboration with customers to promote new technology and supply chain efficiency.
Deal Or No Deal? Web Site Helps Consumers Decide
Consumers looking to save a few dollars on their next grocery trip can log on to a Web site and find out what's on sale at local supermarkets.
Mygrocerydeals.com, based in Ottawa, is a free site which is now live in more than 475 U.S. cities. It allows members to create a profile and search their local supermarkets automatically for the sale items that most interest them. Members can create a price-optimized shopping list of items, save it, print it, even e-mail it, and be ready to save big on their weekly in-store grocery shopping, all in a matter of minutes.
The site is targeted to heads of households, ages 25-54, passionate about the deals "hunt game," interested in health and nutrition and looking for a better way to save time and money in planning their grocery shopping.
The site is devoted exclusively to the grocery sector and boasts a database of more than 300,000 food products. New cities and stores are being added each week, as requested by members and visitors to the site. A grocery deal search engine is available for members to look up product information, sort by their favorite stores, product category or even by brand.
"Our goal was to create a search engine that eliminates the need for consumers to wade laboriously through the grocery flyers and circulars that are delivered to their doors via the weekly newspapers. We want to save people both time and money," says John Scott, executive vice president of mygrocerydeals.com.
National brand advertisers, such as Kellogg's, McCormick, Chicken of the Sea, Taste of Home Magazine and Red Baron have already shown interest in the new advertising opportunity mygrocerydeals.com represents, according to the company. The site offers advertisers the opportunity of influencing pre-shopping behavior through contextual advertising. So, as a member searches for sale items in the "cereal" category, as an example, an ad for a new children's cereal could be displayed.