MeadWestvaco ‘Fast-Tracks’ Beverage Products To Shelf
MeadWestvaco has opened its Pack Center, a one-stop multiple packaging consulting, design, testing and fulfillment service. The company created the service to “fast-track” products to market, as well as improve consumer testing of innovative packaging solutions with higher quality test results.
“The Pack Center is a full-service fulfillment program developed for companies entering the market, as well as for established companies that want to rapidly test and launch new products,” says John Perkins, MeadWestvaco’s vice president of business development. “Our customers use Pack Center to develop new multi-pack solutions for their products, then quickly move these into retail channels. Once we have an approved design and graphics, Pack Center can produce cartons, pack product and distribute multi-packs to stores in a matter of days.”
The Pack Center handles every aspect of the packaging process from carton design and printing to packing and shipping, within tiered turn-around options.
By getting to market faster, Richmond, VA-based MeadWestvaco says customers may gather higher quality consumer data to validate their business cases and realize the profits of new product launches sooner. And, after the launches, when sales are growing, customers can work with advisors to plan for dedicated packaging systems to handle higher product volumes.
“Many large retailers have extremely strict timelines dictating when product must be placed and goals for how well it must sell in order to continue to be granted shelf space in the store,” says Perkins. “We are able to help food and beverage manufacturers meet tight deadlines for retail placement. Once their products generate an established consumer base, we can then assist them with creating a packaging line in their facility to continue to supply product to meet increasing market demand.”
By using Pack Center, companies can by-pass methods like focus groups and mall-intercept to quickly and effectively test new products directly in stores, and better evaluate whether or not they would be viable for national distribution.
“We have partnered with MeadWestvaco on several occasions and turned to them once again to help add speed and flexibility to our packaging line,” says Joe Caporella, president, National Beverage Corp.
“The MeadWestvaco machines we are installing will allow us to quickly change between varied height and diameter cans, which is a must for any manufacturer offering an extended product line.”
In only 14 days, the Pack Center was able to print more than 1 million cartons, fill the multi-packs and ship them to National Beverage for distribution. The company was able to get product into the market nearly six weeks ahead of forecast.
Tyson Combines Beef Plants To Boost Efficiency
Tyson Foods Inc. is consolidating its beef plants in the Pacific Northwest as part of a plan to operate its fresh meats business more efficiently.
Effective Oct. 16, Tyson Fresh Meats Inc., a subsidiary of Springdale, AR-based Tyson Foods, will permanently close its beef slaughter plant in Boise, ID, and scale back processing operations at its Pasco, WA, complex. The Pasco plant has historically operated one shift of beef slaughter and two shifts of beef processing.
After Oct. 16, Pasco will continue to operate one slaughter shift; however, because the plant will no longer be receiving beef carcasses from Boise, it will operate only one processing shift instead of two.
“This consolidation is part of a much broader strategy designed to return Tyson Foods to profitability, while positioning our business for long-term success by ensuring our operations are cost-effective,” says Richard Bond, president and CEO of Tyson Foods. “In addition to cost savings, we also remain focused on creating product demand, improving product mix and achieving maximum price for the high-quality foods we produce.”
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