'Speed Of Recall' Top Challenge For Food, Beverage Firms
Food and beverage companies are finding that "speed of recall" is a top challenge, according to a survey conducted by RedPrairie Corp., Milwaukee, WI.
The "2007 Survey on QA and Recall Technology for Food and Beverage Companies" revealed that 63 percent of participants felt their current QA and recall processes were somewhat effective. Speed of recall was chosen as the top challenge confronting U.S.-based food companies and 39 percent of respondents feel the biggest recall communication gap occurs at the store-level.
Forty-four percent of respondents believed that their products can be pulled off the shelf in a few days. Twelve percent didn't have a sense of how long it would take to pull their items from the store shelf, indicating a lack of visibility and control across the extended supply chain.
Sixty-three percent of respondents indicated they would like their recall technology linked to POS interfaces at stores, including the POS systems link automatically shutting off the recalled SKU at the register.
Again, respondents felt the biggest recall communication gap occurs at the store-level.
While concern over safety of Chinese manufactured goods has dominated the recent press coverage on recalls, respondents to this survey had a mixed opinion on the safety of food and ingredients produced outside the U.S. Fifty-two percent indicated the safety of non-U.S. produced food items as excellent, very good, or good, while 39 percent indicated it was not good, and 10 percent claimed they had "no visibility" into the safety of non-U.S. food items.
Only 34 percent of companies have changed their recall processes in response to the recent rash of recalls. Thirty-two percent have changed their recall technology in the past few months. The survey found a wide range of technologies being used to manage and execute a recall.
"These results are consistent with what we see with many food retailers and grocers," notes Tom Kozenski, vice president of product strategy at RedPrairie.
"Automation is the only way to really verify if recalled products have been pulled from the shelves in an efficient, accurate and timely manner.
"While there is work to be done to improve the management and execution of recalls in this country, the processes and technology exist to create a seamless communication flow throughout the food & beverage supply chain."
A summary of RedPrairie's "2007 Survey on QA and Recall Technology for Food and Beverage Companies" can be found at www.redprairie.com/recall.
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