Although many business leaders may want more government incentives to encourage them to act, they are satisfied with the support from the financial sector. Forty-five percent say that the financial sector is, itself, investing the right amount in sustainability initiatives, although 28 percent say it invests too little and 26 percent too much. Meanwhile, 75 percent of c-suite decision makers have confidence in the financial sector to provide funding for sustainability initiatives.
DNA On The Menu In 11,000 Restaurants
More than 11,000 U.S. restaurants that serve Braveheart Black Angus Beef are now able to assure diners a guarantee of quality about their premium Angus beef through DNA TraceBack, the nation’s first-of-its-kind assurance of quality and commitment.
Braveheart Black Angus Beef is the premier brand of quality Angus beef exclusively supplied by Performance Food Group (PFG), Richmond, VA.
DNA TraceBack is the proprietary DNA-based traceability system developed by IdentiGEN North America, Lawrence, KS. PFG has teamed with IdentiGEN to set a new standard in the U.S. food service industry by using DNA to assure restaurant patrons that the beef they’re eating came from corn-fed Angus cattle raised in the American Midwest.
“We’re using DNA to assure our customers that the precise standards behind Braveheart Black Angus Beef are being met,” says George Holm, president and CEO of PFG. “It’s part of our fearless commitment to quality.”
PFG sets exacting standards for its cattle. All Braveheart beef products—from steaks to hamburger—must come from Angus cattle humanely raised in the Midwest on an all-vegetarian, corn-based diet for superior flavor and tenderness. All Braveheart beef is processed to unmatched high standards in the industry, using the most modern and effective techniques to produce a consistent, high-yield, safe and superior product.
Deployment of Braveheart Black Angus Beef with DNA TraceBack will begin today at four processing plants and at the more than 11,000 restaurants, food service outlets and grocery retailers that offer Braveheart Black Angus Beef. Braveheart’s restaurant customers will then be able to include the DNA TraceBack seal on their menus.
Widely used in Europe for more than a decade, DNA TraceBack employs the animal’s unique DNA profile to inexpensively and quickly verify brand claims for beef and pork.
DNA will also be used to continually improve the genetics of the Braveheart Black Angus cattle herds to favor those animals that deliver the best qualities for a premium end product.
FDA’s First FSMA Rules
To Take Effect In July
The U.S. Food and Drug Administration has announced two new regulations that will help ensure the safety and security of foods in the United States.
The rules are the first to be issued by the FDA under the new authorities granted the agency by the FDA Food Safety Modernization Act (FSMA), signed into law by President Obama in January. Both rules will take effect July 3, 2011.
The first rule strengthens FDA’s ability to prevent potentially unsafe food from entering commerce. It allows the FDA to administratively detain food the agency believes has been produced under insanitary or unsafe conditions. Previously, the FDA’s ability to detain food products applied only when the agency had credible evidence that a food product presented was contaminated or mislabeled in a way that presented a threat of serious adverse health consequences or death to humans or animals.
Beginning in July, the FDA will be able to detain food products that it has reason to believe are adulterated or misbranded for up to 30 days, if needed, to ensure they are kept out of the marketplace. The products will be kept out of the marketplace while the agency determines whether an enforcement action such as seizure or federal injunction against distribution of the product in commerce is necessary.
Before this new rule, the FDA would often work with state agencies to embargo a food product under the state’s legal authority until federal enforcement action could be initiated in federal court. In keeping with other provisions in the FSMA, FDA will continue to work with state agencies on food safety and build stronger ties with those agencies.
The second rule requires anyone importing food into the United States to inform the FDA if any country has refused entry to the same product, including food for animals.