“The challenge is to identify the recurring patterns of truck movements when you have almost a million shipments a year, spread across a network covering over 25,000 potential origin and destination combinations, on any given day.
“After looking for commercial software that would meet our needs, we concluded that none existed and so we decided to work with Oracle,” says Cole.
Kraft collaborated with Oracle, based in Redwood Shores, CA, to develop innovative transportation functionality that enables Kraft to perform strategic analysis of its network, identify ways to leverage freight, and form efficient routes for trucks.
Oracle Transportation Cooperative Routing, the new transportation optimization tool based on Oracle Transportation Management, ultimately put the more efficient “loops” into practice to successfully save miles and fuel for both the Kraft private fleet and its third-party carriers.
“Working closely with Kraft, we gained valuable insight that enabled us to deliver new transportation management capabilities,” says Derek Gittoes, Oracle vice president, logistics product strategy. “As a result, Kraft has been able to optimize their asset utilization, maximize their fleet and third party resources and further their overall sustainability objectives.”