According to Nielsen, single-serve containers account for more than 50 percent of beer unit sales in convenience stores. Retail sales of Genesee products are up more than 30 percent in that channel. The new products in single-serve 24-ounce beer cans are expected to spark additional growth for the Genesee family.
“This is compelling for both chains and independent operators,” says Pendegraft. “Having the right product mix will increase sales and build share. We believe the Genny 24-ounce can line-up provides the package size and value that beer drinkers are looking for, which will help our retail partners win.”