» Sataria Group Launches Cold Chain Network Specializes in refrigerated less-than-truckload service.
One of the biggest challenges facing frozen food manufacturers is the movement of frozen shipments in less-than-truckload (LTL) quantities. There are a limited number of carriers willing to haul partial loads of frozen or refrigerated products. As a result, the cost of transport is high and it is difficult to obtain reliable and timely service.
Sataria Group, Ham Lake, NH, has developed a solution. The non-asset third-party transportation services provider has launched the Sataria Cold Chain Network, which is focused on consolidation and distribution of frozen LTL shipments. Through its 3PL carrier network, Sataria currently moves hundreds of frozen LTL shipments every week.
“Many companies—especially the smaller firms—shy away from shipping refrigerated or frozen LTLs because of the expense and poor service,” says Bob Moran, CEO of Sataria. “We’ve got more than 18 years of cold chain experience and offer a viable alternative.”
Sataria Cold Chain Network is comprised of local freight companies; regional freezer warehouse operations and refrigerated line haul carriers. Sataria manages all of the participants through an effective transportation management software product. The network consists of frozen cross-dock locations in Seattle, Los Angeles, Chicago, New York and Atlanta. These facilities allow Sataria Group to offer freight consolidation services, distribution and cold storage.
The network provides a solution that reduces freight cost and provides timely delivery of goods. This allows the manufacturer to offer his products to customers in less than truckload quantities in markets that were previously too expensive to service other than in full truckloads.
Here’s how it works: Shippers tender their LTL orders to Sataria Group, who arranges for a local carrier to retrieve the order. The freight is collected at the origin cross-dock location and kept at temperature until the scheduled departure time. An over-the-road carrier is dispatched to transport the truckload, consisting of multiple LTL shipments, to the destination market. Once it arrives at the destination cross-dock, the LTL shipments are unloaded and staged for immediate distribution within that market.
There are many variations of this service. Sataria can pick up a full truckload of product at a shipper location, line haul it to a destination market and then distribute the goods in that market as LTL orders. Conversely, Sataria can consolidate goods from multiple shippers in an origin market and deliver them to a single consignee anywhere in the United States. Pricing is componentized so that the shipper only pays for the services that are used.
The Sataria Cold Chain Network is designed to maximize asset utilization for the carriers and warehouses. This allows the freight pricing to be competitive. The combination of lower cost service and reliable delivery scheduling allows a manufacturer to sell goods in LTL quantities in outlying markets.
» General Mills Honors Americold West Memphis
Americold’s West Memphis, AK facility was awarded the General Mills frozen facility of the year award.
“This award can be attributed to the hard work and dedication of our entire West Memphis team,” says Mike Frazier, regional plant manager for Americold. “Our constant goal is to provide the best customer service to General Mills.”
The Americold associates celebrated this achievement with an award luncheon held at the facility.
This is the third consecutive year, and five years out of the last seven, that the West Memphis facility has achieved this recognition from General Mills.