Sensing For Logistics Throughout The Food Chain

Companies need to use data to manage trace back in the food supply chain.


The business model for this type of technology must also evolve. The initial cost and responsibility of supporting this technology cannot fall solely on the farmer. If the value of this data can be translated into less spoilage or longer shelf life, then new business models must be developed to capture that value for farmers.

The opportunity to apply new technology at the farm that enables predictive modeling of product quality and shelf life has the ability to revolutionize the agribusiness community. In order for this technology to reach its maximum impact, there are both technical and business hurdles that must be overcome.

Many of the technology pieces to this puzzle currently exist, but still more research is needed to create the right system for this application. While some of these ideas might sound fanciful, the concepts are not based in science fiction, but upon current science and technology.

Which leads to one last question: what will your world look like in 10 years? Follow Gary on Twitter: @gvmcmurray or visit the Georgia Tech Integrated Food Chain Center at http://ifc.scl.gatech.edu/.

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