Advertising Opportunities

Interactive Opportunities

Connecting You—To The Decision Makers
Food Logistics provides broad market coverage, while penetrating deep into the market.

According to the most recent Harris Interactive Executive Survey, when advertisers use combined print and interactive channels for their B2B marketing programs, industry buyers respond:

• More likely to ask for more information
• More likely to recommend the brand of product or service
• More likely to request meeting with a sales representative

Today, every marketing program benefits from strategic inclusion of an interactive program. ROI is more important than ever before and online programs can play a major role in your media-spend accountability. The benefits of an interactive ad campaign include:

• Reinforcing your print message
• Increasing your reach and frequency
• Providing immediate and measurable results
• Enabling on-line surveys for research and product feedback
• Directing your customers to a specific location on your website
• Increasing brand awareness
• Proven lead-generation programs.

FoodLogistics.com is the single source solution providing a powerful, online resource that helps marketing executives connect with influential customers in the food industry.

Website Ads — Rotating and fixed ads on home or interior pages can increase exposure to influential customers. AdRelevance reports 63% of all online ads are created for branding purposes.

Interactive Ad Sizes
We accept ads in GIF, JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis.

Maximum file size:
Leaderboard - 728 X 90 - 40k max file
Banner - 728 X 90 - 40k max file
Skyscraper - 160 X 600 - 40k max file
Medium Rectangle - 300 X 250 - 40k max file
Button - 120 X 90 - 20k max file
Corner Peel - 75 x 75 / 500 x 500 - 400k
Welcome Ads - 550 x 480, 30k w/images.jpg, .gif, - 40k for Flash (A large eye-catching ad appearing when visitor first enters site)
Video spokesperson - Ask sales rep. for details. (An audio ad conveying your company's exclusive message)

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

Specifications

• We accept ads in GIF, JPEG, animated GIG and Flash (SWF) formats.
• Other formats must be tested and approved on a case-by-case basis.

For more information on ad specifications, please click here

E-Newsletter Advertising

Are exclusive and most include two advertising positions above the fold plus one text ad position below the fold. Our e-newsletters are 100% opt-in subscribers and are updated constantly.

Reach this loyal audience surrounded by the best content in the industry. These subscribers not only read us regularly, more important, they are responsive.

Mondays & Thursdays: Food Logistics’ “Fresh Take on: Industry News”
Tuesdays: Food Logistics’ “Fresh Take on: Sustainability”
Wednesdays: Food Logistics’ “Fresh Take on: Software & Technology”
Fridays: Food Logistics’ “Fresh Take on: Safety & Security”

As the name implies, “Fresh Take on: Industry News” covers a range of general news relative to the food supply chain, including trends and developments in the industry, new products and services, regulatory compliance issues, and changes in trade policy, to name a few.

The newest offering, “Fresh Take on: Software & Technology,” focuses on a very critical and rapidly evolving sector in the food supply chain—software and technology. Advancements and innovations that improve supply chain visibility and collaboration, enhance tracking and tracking, and streamline operations are just some of the news items that will be covered each Wednesday.

Friday’s e-newsletter, “Fresh Take on: Safety & Security,” reports on safety issues as they apply to both physical safety (in the warehouse environment, for example), as well as safety in the food supply chain (regulatory developments, etc.), while Tuesday’s “Fresh Take on: Sustainability” looks at news relating to sustainability in the food supply chain, from transportation and logistics practices to more efficient packaging design.

Monthly eNewsletter Advertising (non-animated)
Leaderboard
Skyscraper
Mid-Page Banner
Hot Product each edition
Weekly eNewsletter Text Ads - (Title, 50 word description, URL link and 94x68 logo) each

Call for pricing

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

Specifications

• Media Accepted: GIF, JPEG
• NO Animated GIF, Flash, Rich Media
• 120x90 Max File Size: 15K
• 468x60 Max File Size: 16K
• Any interaction with an ad MUST be user-initiated
• Ads with a white or transparent background must include a 1 pixel-wide border
• All banners must be sized at 72dpi resolution

For more information on ad specifications, please click here

e-Mail Blasts & Custom Surveys

Exclusive E-mail Blasts — No spamming! Sponsored exclusively by YOU. E-blasts can work to secure instant leads and help to increase
traffic to your website.

Custom e-Blasts are email products that are highly graphical in nature. E-Blasts are great for new product releases into the construction industry market.

Custom e-Newsletters are more newsy than custom e-Blasts and whether you use them or custom e-Blasts depends on the objectives of your campaign. If you need to provide more education regarding a product than the custom eNewsletters are advisable. Regarding materials: you may send static files such as images (in jpeg or gif), copy that we built for you or you may sent completed static HTML (no more than 600 pixels wide and 100k in file size).

Whether you send completed HTML or raw files please also send us subject line and URL you want the email product to link to.

No spamming! Our lists are 100% opt in and sponsored exclusively by YOU . E-blasts can work to secure instant purchases and help increase traffic to your website with embedded links.

Rates

Material Deadlines

We must have all HTML and text creative for an e-Blast at least seven business days prior to it running. This will allow four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

If we are designing, please add three days to the above deadline.

We prefer to have all creative as soon as possible following the signing of an insertion order.

Specifications

• A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
• We can also design your blast from a print advertisement, a PDF, or from scratch
• A subject line that meets our approval must also be provided
• Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
• Rich media is not accepted
• Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
• Pre-designed blasts should be mindful of differences in e-mail client compatibility
• A blast that is a single linked image is NOT recommended, as many of today's e-mail platforms block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
• If sending a pre-designed blast, a text version must be included
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg)

For more information on ad specifications, please click here

Buyer's Guide

The Food Logistics Buyers' Guide is the food logistics industry’s most comprehensive list of companies that service this important market. Tier One, Two and Three category sponsorship gives your company premium ad or listing position, so that you stand out from your competitors.

ONLINE BUYER’S GUIDE PRICING

TIER ONE

Category Sponsor
Price: $4,500 per year ($375 per month)
LEADERBOARD or SKYSCRAPER POSITION: on each page of category selected.

FEATURED LISTING: on category.

• Searchable Company and Products
• Large Profile Logo
• Request More Info Link - Direct Lead/Inquiry e-mail to follow-up
• Individual Company Contacts
• Company Links
• Product Links with Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax; Mapped Address Link
• Company 'More Info' Web Link

TIER TWO

Category Sponsor
Price: $2,500 per year ($208 per month)
468 x 60 BANNER AD: positioned below the site masthead on the main category page and each sub category page.

INCLUDED ON PAGE:

• Searchable Company and Products
• Large Profile Logo
• Request More Info Link - Direct Lead/Inquiry e-mail to follow-up
• Individual Company Contacts
• Company Links
• Product Links with Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax; Mapped Address Link Inquiry field with leads sent directly to your e-mail!
• Company 'More Info' Web Link

TIER THREE

Featured Product Category Sponsor
Price: $1,200 per year ($100 per month)
Premium Location: Logo, company title and short description in shaded "premium" box located above general listings, but Category Sponsor and appears on up to 5 sub categories pages.
- Limit to 5 companies per category.
- Rotate positions evenly between bottom tier sponsors in shaded box.

• Searchable Company and Products
• Large Profile Logo
• Request More Info Link - Direct Lead/Inquiry e-mail to follow-up
• Individual Company Contacts
• Company Links
• Product Links with Product images
• Easy Online Profile & Listing Management
• Address, Phone, Fax; Mapped Address Link Inquiry field with leads sent directly to your e-mail!
• Company 'More Info' Web Link

Call for pricing

Video Network

Video Network — Do you have a product or corporate video?

Video marketing is the hottest effort online and it is a unique, effective way to market your products in action. The Food Logistics Video Network allows you to leverage the power of video to highlight your competitive advantages, showcase your customers using your products and announce exciting new products or services coming to the market.

Call for pricing

Web Seminars & Podcasts

Web Seminars

Customized content delivered to decision makers where they want to view it. Web seminars are great for sales lead generation and are a direct communication path to talk to your prospects — LIVE!.

Web Seminars

Podcasts

This effective communication tool utilizes the news/talk radio concept and the Internet’s delivery capabilities, allowing you to increase your marketing reach and visibility while building your lead generation database. To learn more about integrating these programs into your marketing strategies for 2012, contact your Food Logistics sales representative.

Call for pricing

Peel Back Ads

An audio ad conveying your company’s exclusive message.

Material Deadlines

All material (advertiser name, detailed trafficking instructions, creative files, alternate text if applicable, linking url, 3rd party tags if applicable) must be submitted at least 10 business days prior to launch.

Specifications

• Must be built along with the 15-Second Animation
• 75×75 when ad is closed (half of this is cut off due to angle)
• 500×500 when ad is open (half of this is cut off due to angle)
• Flash file type, frame rates must not exceed 15 fps
• 400k total file size(without video), 2.2 megs (with video)
• Animation looping is allowed. Unlimited looping, each loop must be 15 seconds maximum
• Video is allowed in True Streaming format. Progressive download available on click only. 30 seconds max. 2.2 megs file size
• Audio available on click or mouse-over. If on mouse-over, there must be a 1 second delay. The audio must stop when the banner is moused-off. 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.

For more information on ad specifications, please click here